How AI-generated answers influence the first impressions people form about leaders and businesses.
A prospective customer or partner may encounter an AI summary before visiting a company’s website. This article examines what that shift means for the way businesses earn confidence online.
Why this topic matters
For leaders, the practical question is whether their public information accurately represents their work. This piece connects Chad’s experience in commercial leadership with his focus on reputation and digital identity.
Read the original article on Forbes (opens in a new tab)Originally published as a Forbes Business Council contribution. This page introduces the article; the complete piece remains with its publisher. The original publication may use Chad’s professional title at that time.